Social media sites aimed at professionals, such as LinkedIn, are traditionally the realm of job seekers and recruiters. But it can also lead to connections with greater implications.
At least that’s how TraceGains CEO Gary Nowacki and Healthnotes CEO Skye Lininger first got together.
That initial connection lead to phone calls and discussions about potential partnerships, but ultimately culminated in a much bigger deal.
After months of negotiations, TraceGains announced earlier this week that it has acquired Healthnotes, a trailblazer in regulatory and consumer education solutions for dietary supplement suppliers, manufacturers, and distributors.
TraceGains will now be able to bring significant added benefits to the supplement industry through Healthnotes’ decades of expertise. Leading supplement companies, including Arizona Nutritional Supplements, Nature’s Way, and NOW, already benefit from the combined companies’ innovative solutions.
“TraceGains was already getting pulled into the dietary supplement space,” Nowacki explained. “We had already signed several customers in the space. And we saw all this synergy between the supplement space and the food space. So, Skye and I started talking and things got really interesting.”
Nowhere else in the food and beverage or nutritional supplement industries can manufacturers or suppliers find anything like TraceGains’ product suite and Healthnotes’ supplement industry knowledge and exhaustive database – especially in the same package.
Tom Dubinski, VP of quality systems at Arizona Nutritional Supplements, said, “With the combined technology platform and expertise of TraceGains and Healthnotes, the supplement industry can share standardized information and data with the thousands of suppliers already on TraceGains Network. We look forward to the additional supplier management capabilities the merger of TraceGains and Healthnotes will deliver to our business.”
“Transparency is becoming more important to both the food and supplement industries; consumers are increasingly concerned with sustainability and social issues, and, where products come from,” Nowacki added. “Our goal is to enable organizations to provide transparency and efficiently manage regulatory compliance across the supply chain. Now, with Healthnotes, we’re positioned to provide an integrated software and network platform that increases the ease and depth of transparency.”
Skye Lininger, who founded Healthnotes more than 15 years ago, and is now TraceGains’ President of Dietary Supplements, said, “Retailers have been leveraging our robust ingredient database for more than 20 years to help their consumers make educated decisions. With TraceGains, there are tremendous opportunities to rapidly expand our ingredient and regulatory databases to support the needs of the food industry, especially the natural food industry where new products, novel ingredients, and claims like ‘organic’ and ‘non-GMO’ need additional compliance support.”
Through this asset acquisition, TraceGains will continue to support the Aisle7 products and customers. TraceGains is also thrilled to welcome all former Healthnotes employees as TraceGains team members.